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Minds advocates for accessible mental health for all. Founded in 2018, Minds is a Geneva-based organization working to combat stigma in the field of mental health and to ensure that everyone has access to the resources needed to care for their psychological well-being. 

The association offers awareness campaigns, a resource library, publishes summaries of scientific literature, and creates awareness materials to equip professionals with tools on key mental health topics. It also produces engaging visual content for social media to educate the general public, as well as podcasts about mental health. 

The organization hosts public events, workshops, and organizes listening circles (Échos) in Geneva to break taboos surrounding mental health. It provides training programs in schools, organizations, and companies, dedicated to mental health and its promotion. 

Additionally, the association is developing mindsUP, an engaging app designed to help individuals adopt beneficial habits for caring for their mental health in a fun and gradual way.